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Marketing
is all about Return on Investment. By optimizing your
return on investment you can minimize the cost, while
at the same time maximizing your revenue. When you
are advertising online, you always hope to increase
you return on investment. If you are spending five
dollars today, you hope to make ten dollars then twenty
dollars then a hundred dollars. There are numerous
formulas for doing that. .
Maximizing the media ROI is one of the key
challenges facing marketers today. The process
followed is similar to the Marketing Mix
Optimization except that the media mix is typically
optimized to maximize the brand health matrix.
Our process starts with identifying the key media
drivers. After which the use of each of the medium
is optimized. This is done through a structured 3
step process as follows :
- Effectiveness of the medium for driving
the key brand health parameters – this is
normally obtained from the pre tests of the
copy.
- Duration /size of the copy –Is there
scope to use the right duration to drive a more
focused message. At times a short more focused
message is much more effective in driving a
message than a long copy. This not only saves
money by reducing spends but there is improved
efficiency from a more focused message.
- Scheduling – What is the best
scheduling strategy to achieve the objective.
This is established by studying the decay and
carry over effects of the communication.
The media mix is re-evaluated with the optimal
level of each medium to arrive at the final
optimized media mix which will maximize the
media ROI.
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The creation of a
definitive brand and professional image
of associated tax relief resulted in gigantic
business monetary benefits for the company.
We provided a core theme to the website
with consideration to usability and clarity. |
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Search Marketing Company of
the Year Inc. Magazine.
"Fast Service & Dependable
Results" |
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