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02 / 02 / 2008 –
Hifocal officially becomes a Google Adwords Professional Specialist. This certification ensures that Hifocal has the experience and know-how of managing a Google Adwords campaign |
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01 / 01 / 2008 –
Hifocal redesigns the official homepage with an updated design for 2008. We made it easier for users to navigate the various services that we offer and we updated our latest product offerings |
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Search campaigns have a great
number of elements that contribute to their success
or failure - indexing, links, brand growth,
competition, algorithm shifts, etc. Right now, search
marketers can easily track their visitor metrics -
how many visits come to their sites and what actions
they take there (as well as the referring source),
but tracking less tangible data about a site's
performance in the search results or from
third-party sources is far more difficult.
In addition, many search marketers are tasked with
tracking and recording data manually about their own
sites and their competitors - indexing counts, link
numbers, brand mentions, blogosphere appearances,
etc. It's time consuming and hard to relate the data
back to campaigns to measure effectiveness without
spending lots of time in Excel.
Tracking is
Essential, otherwise don't advertise.
Understanding
where your visitors come from and what they did and
they do is important in getting to know the customer
for your industry. We have all the tools necessary
to analyze the data on what the users click on and
what they do on your website. Consequently, we know
what users want to buy and what attracts the user
to click or access the site in a certain way. We understand
where your visitors come from so then we have the
edge against your competition. The more we know about
the customer, the higher the return on investment
you can obtain from the products or services you provide.
Our years of experience in analyzing raw data from
logs will enable us to provide you with all of the
necessary information about the customers who are
accessing your online website.
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The creation of a
definitive brand and professional image
of associated tax relief resulted in gigantic
business monetary benefits for the company.
We provided a core theme to the website
with consideration to usability and clarity. |
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Search Marketing Company of the Year Inc. Magazine. "Fast Service & Dependable Results" |
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